Canada has an extensive range of research centres, food incubators, accelerators and labs supporting food and beverage innovation through the research they do and/or the services they offer. Each week throughout 2023, we’ll be highlighting an organization that’s supporting food innovation in Canada.
Location: St. Catharines, ON
Mission: To create a transparent, friction-free marketplace for consumers and brands to exchange data for value.
Focus: Through its app, Caddle garners consumer data and insights for consumer packaged goods companies to use during decision making.
Services: Caddle offers companies full-service, end-to-end custom research based on a wide range of consumers across Canada. That includes research on trade marketing, consumer insights, brand marketing, category development, and eCommerce and digital growth. Caddle also gives companies access to webinars and articles on consumer trends, marketing, innovation and more.
What you need to know: Consumers use the Caddle app to earn rewards, rebates and cash back by answering surveys, watching ads, writing reviews and engaging with brands during specific timeframes.
Notable News: Caddle says it has the largest daily and monthly active panel in Canada, with diversity validated through third-party providers. The company also offers panels of micro-niche audiences. Caddle works with CPG companies of all sizes, such as Nestlé and Conagra, grocery chains including Loblaws and Sobeys, and foodservice chains like Domino’s.