Alan Maddox, was born in Florenceville New Brunswick, a proud son of a New Brunswick Potato Family,
Alan, went on to Saint Mary’s University earning his B. Comm. and on to Study International Business at
the University of Western Ontario, in London, Ontario.
Alan, joined McCain Foods in 1980, out of Halifax, and was on a 6 year fast trax to more, much
more: Halifax, St. John’s, Thunder Bay, Brandon, Winnipeg, Regina, and then back to his hometown
Florenceville, NB. With this, he experienced sales, living in these various cities across Canada, moving
from position to position with each a promotion; until he was asked by the Chairman and Founder of
McCain Foods “Harrison McCain “ to become the New Director of International Business for McCain
World Wide, looking after and exploring new countries for McCain Foods, reporting directly to Mr.
McCain. At an early age, this was the life changing opportunity.
In 1994, he had a chance to invest and partner with his Friend Tom Poole and 2 other Gentlemen, James
Pratt and Jos Rehli, to rebuild a small challenged $1.0 Million Bakery called “Sepp’s Gourmet Foods”, in
Vancouver, so he packed up his family and moved from Florenceville , NB (Head Office for McCain) to
Vancouver. A journey that altered his life, for the better, opportunity to expand and fulfil his dream of
ownership. Sepp’s became one of Canada’s Fastest Growing Companies reaching sales of just shy of
$100M, sold to Ralcorp in 2010. Alan, then bought an energy bar company with Jim Pratt, built it up and
sold it in 2018.
In 2019, Alan joined Premium Brands, after enjoying both Corporate Life and Entrepreneurial Life,
decided that Premium Brands was the perfect fit. Alan had gotten to know the CEO George Paleologou
over the years and loved what PB was doing and was a company that appreciated Entrepreneurs,
understood them and respected them. Alan joined and became the Vice President of the Premium
Brand Culinary Group in 2019 and then became President of the Premium Brands Culinary Group, one of
6 platforms within Premium Brands, in 2021, to which holds that title today.
Alan resides in Vancouver, married to his supporting wife Joy and two Children: Jordan who is a partner
in a boutique Architectural Firm here in Vancouver and Erika who is a Senior Marketing Mger at Keurig
Dr. Pepper in Toronto. Alan is the proud new Grandfather of Theo, the most important part of this
whole Bio, according to Alan