This article originally appeared on Birgit Blain & Associates' Food Biz Blog . By @BirgitBlain When surveying food stores I often see packaging graphic design that misses the mark. Packaging is more than a pretty face. As the primary communication...
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This article originally appeared on Birgit Blain & Associates’ FoodBiz blog . By @BirgitBlain Following a methodical process for packaging development can deliver a slew of benefits for brand owners: protection of product integrity, longer...