With GLP-1 usage projected to expand rapidly in Canada, our industry is rapidly trying to meet the needs of this rapidly growing consumer base. But here's the challenge: there is no "one GLP-1 user." Their motivations, medication choices, food knowledge and timelines make them a nuanced and moving target.What if you could learn what they will eat, where they will shop and why before anyone else?For those attending IFT, we’d love to have you join us on in our FleishmanHillard Chicago offices on Monday, July 13 for insights on How to Win the GLP-1 Food Industry Wake-Up Call. Our industry panel, featuring industry leaders IAFNS CEO Wendelyn Jones and Beneo Nutrition Communications Senior Manager Denisse Colindres will discuss challenges and best practices for GLP-1 product development and you’ll see a live demo of GLP-1 Lens, a new synthetic community of GLP-1 users and nutrition professionals designed to give your brand a competitive advantage.July 13, 2026222 W Merchandise Mart Plaza, Fifth FloorChicago, IL5:00 pm – 7:00 pm (Panel and Demo to begin at 5:30—and will be done by 6:30 to enable you to make your dinner reservation!)What you’ll leave with:
A bit of an intro to the GLP-1 Lens…as we started watching the GLP-1 landscape shift in real time, one thing became crystal clear: companies were trying to solve for a consumer they didn't actually know. So, we decided to build something different. We combined the lived experience of GLP-1 patients across their entire medication journey, from day one through discontinuation. We layered in their demographic details, their real struggles, and paired it all with the clinical expertise of registered dietitians who counsel and support these patients daily. The result? The GLP-1 Lens - a synthetic AI audience grounded in actual consumer truths and clinical reality, not assumptions. A tool to not just shape your actions today but to map opportunities with your future target markets.