Sell Successfully to Food Service Series

When:  Feb 14, 2025 from 13:00 to 14:00 (AT)

Gain the knowledge & tools you need to become a supplier of choice to the Food Service sector.  This highly rated business learning program includes: 

  • Interactive virtual workshops by sector experts
  • Ready to use tools and templates
  • Tips for improved communication skills
  • One-on-one coaching support

Session 1: February 27

The Food Service "Consumer"

  • Food and Beverage consumption trends 
  • Demographic differences
  • Define your target market consumer
  • Where will you find them - food service segments

Session 2: March 6

The Food Service “ Customer"

  • Understanding the customer segments - what they buy, when and how
  • What is your value proposition for the customers you focus on
  • What components of your business can support these customers

Session 3: March 13

Channels to Market in the Food Service Sector

  • Role of the Food Service Distributor and Specialty Broker
  • Push vs. Pull Thru Strategies - Pros and Cons
  • Challenges Posed by the Street Business
  • What is your value proposition to distributor?
  • What resources in your business can support distributors?

Session 4: March 20

Making a Profit in Food Service

  • Costing techniques and templates
  • Menu Development and Costing Templates - Develop and Demonstrate Value
  • Channel margins

Session 5: March 27

Winning in Food Service

  • Proposition to Prospective Buyer - Where & How
  • Food Safety, Packaging and Pack Size Considerations
  • Understanding Private Label Opportunities

*Register for this series by February 14th