From the Ground Up is a 100% B.C. Conference and Trade Show connecting B.C. food and beverage brands with multi-market channel buyers and industry experts. From the newest local brands to established companies, and every stage in between, From the Ground Up connects our local brands to you!New in 2026: Sprout Street will showcase up to 22 brands both new to the market and new to From the Ground Up!Exhibitor registration closes April 7.