Trade Diversification: How to Select a New Market

When:  Jan 28, 2026 from 13:00 to 14:00 (ET)

Hosted by the Trade Commissioner Service (TCS) in partnership with the Forum for International Trade Training (FITT), the session introduces a practical framework for evaluating and selecting promising new markets. You’ll hear from trade experts, experienced exporters, and Trade Commissioners who will share real-world strategies, lessons learned, and tools to support your international growth.

The webinar will feature insights from Chief Trade Commissioner Sara Wilshaw on how the TCS can support your global expansion.