Overview
How GLP-1s are opening a new category of food science — and what Canadian manufacturers, ingredient innovators, and CPGs should do next.
About This Event
The Canadian Food Innovation Network (CFIN) invites you to a live webinar on one of the fastest-moving demand shifts in the food industry. Roughly three million Canadians are now using GLP‑1 medications — and the change in what they eat is rewriting the brief for food and beverage manufacturers. Smaller portions, higher nutrient density per bite, and a new bar for protein quality are reshaping product formats from the centre of the plate outward.
This session moves past the headlines to focus on the operational and commercial questions: how to read the early Canadian demand data, where formulation needs to evolve, what you can and can't say on-pack, and how leading brands are already repositioning for a GLP-1 companion-food market
Join us for a practical session covering:
- A data deep dive from NielsenIQ on how Canadian consumer spending is already shifting — categories, formats, and price points moving with the rise of GLP-1 use
- How the need for high-density, cost-effective functional ingredients is opening a new commercial lane for Canadian plant-based proteins
- The regulatory landscape for GLP-1-related claims, and how to navigate the line between food and Natural Health Products
- How food brands are repositioning products, packaging, and category strategy for "companion food" demand
Speakers (left to right)
Sonia Parmar, Vice President, Regulatory Affairs and Government Relations, Canadian Health Food Association
Sean Lacoursiere, Chief Innovation Officer, Maia Farms
Nick Gibson, Canada Lead, Product Insights, NielsenIQ
Who This is For
This session is built for SME food and beverage manufacturers, product and innovation leads, regulatory and compliance teams navigating claims, marketing leaders rethinking positioning, and retail and foodservice operators tracking where category demand is heading.