Foodtech Next kicked off with a fireside chat between Dana McCauley (CEO, CFIN) and Laurent Carbonneau (Vice President of Policy & Advocacy, Council of Canadian Innovators). Laurent made the case that Canada has every ingredient needed to lead globally in food innovation, but that we're leaving value on the table by failing to build brand awareness and adoption at home. Canadian innovators too often find their first customers abroad. The opportunity—and the imperative—is to change that.
Later, a panel discussion with Matt MacDonald (National Leader, F&B Processing, MNP), Alex Barlow (VP of Programs, CFIN), Kristina Farrell (CEO, Food and Beverage Canada), and Kim Furlong (CEO, Retail Council of Canada), brought in innovation perspectives from across the value chain. The discussion explored some key sector challenges, like how food remains chronically underrepresented in how Canada defines and invests in innovation. But it closed on a rallying note—the attention is here, the momentum is real, and now is the time for everyone in Canadian food to get loud and work together.