The way consumers shop for groceries has fundamentally changed — they’re surfing, scrolling, swiping, and streaming their way through countless product inspirations during their shopping journey. For CPG brands, this shift has unlocked enormous potential for reaching consumers at multiple touchpoints. But it’s also introduced a challenge: how do you efficiently manage advertising in this dynamic, increasingly fragmented landscape—and prove your ads are really working?
Today’s consumers have grown accustomed to having everything they need at their fingertips. Product inspiration can strike anytime—on social media, a search engine, or right in the middle of scrolling their favorite ecommerce app. Brands that meet consumers at these precise moments—when they’re in discovery mode and ready to make decisions—gain the immense advantage of capturing attention at the point of purchase.
Instacart helps CPG brands capitalize on these moments with a unified grocery advertising ecosystem. Our solution enables you to run cohesive, data-driven campaigns across multiple channels—all from one platform. This means you can streamline your advertising strategy and efficiently manage campaigns with a single budget, saving time and maximizing your impact.
For food brands looking to win consumers at every stage of their journey, Instacart Ads provides mass reach. Through a single entry point, your ads can appear wherever your customers are shopping.
We know that our brand partners don’t want just reach—they need results. That’s why we’ve prioritized delivering a performant solution that drives real and verified results.
Studies conducted by Circana show that Instacart delivers incremental sales. In fact, more than 15% of sales lift from Instacart Ads is incremental—meaning those sales wouldn’t have occurred without your ad campaign. And the impact doesn’t stop in the digital space. Circana also found that Instacart Ads generate a halo effect on in-store sales, with in-store sales lift exceeding 15% to 21% among consumers exposed to Instacart Ads. These results illustrate the power of Instacart as a complementary platform to brick-and-mortar strategies, helping brands capture untapped potential whether customers shop online or in person.
Advertisers face countless decisions about where, when, and how to run campaigns. Proof of performance is critical, especially when budgets are under pressure. Instacart is here to make your advertising simple, measurable, and impactful.
With our unified platform, you can stop worrying about managing ad spend across multiple channels and focus on delivering a consistent message to your consumers. Measure your results, drive incremental sales, and gain insights you can use to refine your strategy. When it’s easier to execute and measure campaigns, you win back the time and confidence you need to achieve bigger growth objectives.
It’s time to stop just running ads and start generating results. Work smarter, not harder, with Instacart—your partner in seamless grocery advertising and proven sales lift. Together, we can drive your brand’s success in the ever-evolving world of grocery shopping.
Isn’t it time to explore what those incremental sales could mean for your brand?