In this session, Upside’s Brandon Hillier and Save A Lot’s Mark Kotcher explore what widespread uncommitted behavior really means for grocers. Brandon will share more about this “wallet divide” and how some industry-wide strategies may have unintentionally fueled cross-shopping. Mark will bring a retailer’s perspective, sharing how uncommitted behavior shows up in real shopping patterns — and how Save A Lot is responding to stay relevant.Attendees will walk away with a clearer understanding of what’s driving uncommitted behavior and practical insights to win more loyalty from every shopper.