Canada has an extensive range of research centres, food incubators, accelerators and labs supporting food and beverage innovation through the research they do and/or the services they offer. Each week throughout 2023, we’ll be highlighting an organization that’s supporting food innovation in Canada. Want to catch up? Click here to view our master list of foodtech resources.
Location: Québec City, QC
Mission: To connect innovators to their consumers in real time and provide actionable insights to guide decision making.
Focus: InBe works with innovative consumer brands from a variety of industries, including food and beverage manufacturing, to provide consumer feedback on concepts, products and services.
Services: The company offers different methods of capturing consumer interests, including through testing based on client concepts, value propositions and products, as well as market research and validation. Clients receive customized on consumer responses in real time. It also offers workshops on how to design, implement and optimize a front-end innovation system.
What you need to know: InBe provides a platform for users to give feedback, allowing clients to stay connected with consumers during innovation projects, gain consumer insights, and send targeted surveys. This could include home testing to fine-tune strategies.
Notable News: InBe stands for “in between,” and symbolizes the organization’s role as a catalyst between innovators and consumers.
Get Involved: Contact Sebastien Leduc, head of Strategic Development and partner at InBe, at (418) 263-4760, or reach out to our Regional Innovation Director Julie Daigle.