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After a full year of operations, CFIN has a lot to be proud of – from building a national organization in a virtual environment, to creating a community of food innovators, and funding innovative food projects across Canada. 

CEO @Joe Lake spoke with @CarolynCooper about some of CFIN’s accomplishments over the past 12 months. Here’s part one of the three-part series. In part two we’ll discuss how CFIN has created a community in the past year, and in part three we'll look at how CFIN has funded innovation. 

Building an Organization 

CFIN was designed to operate as a virtual organization with national scope, with representatives spread across the country coming together online with one goal: to champion and catalyze food innovation across Canada. Differentiating CFIN from other funding organizations, which often focus on one region or sector, is the fact that CFIN has no limits. 

“Geographical or sectoral boundaries are usually irrelevant when it comes to innovation – innovation doesn’t know boundaries,” explains CEO Joe Lake. “Working virtually is a very different way of working that has become more normalized through COVID, but it goes back to about 2017, 2018, when the proposal for this organization was created. It’s by design”  

Lake says there are two key reasons CFIN was designed without a physical headquarters.  

“Brick and mortar in a particular location has the risk of signalling to that region that you have a kind of unconscious bias towards that area,” he says. “Plus the organization was always designed to be a blend of boots on the ground - people actually out there connecting – with technology used as a home base.” 

Building a team of full-time staff, including five regional innovation directors (RIDs), was CFIN’s first priority. Without the need to focus on a brick-and-mortar location, CFIN was able to hire 16 full-time employees with a rich variety of professional expertise and backgrounds, working virtually across every Canadian time zone.  

“What I’m most proud about is really getting this team together around the proverbial virtual table,” says Lake. “And even as a young group, the culture that we’re putting together, the ability for folks to contribute, and their passion being reflected back, is up there with some of the most exciting groups I’ve ever been part of in my working career. CFIN is a place where people feel like they can contribute and take part, and to me that’s just as important as what we’re doing as an organization. Because if an organization is not striving to be open and collaborative, it won’t be able to create an open and collaborative food innovation community. So that emphasis on bringing together the team for me is really exciting.” 

This culture extends to CFIN’s Executive Board and its subcommittee the Innovation Advisory Council (IAC). “They are responsible for the governance of developing and approving our program themes, and the program criteria, the way they’re assessed and how submissions are scored,” says Lake about the IAC. “This independent committee made up of experts advises CFIN to ensure that we are creating relevant programs and supporting the most impactful projects. And then in certain cases, such as for our Food Innovation Challenges, they are tied to the reviewing process as well. We’re hyper sensitive around issues like confidentiality and conflict of interest, like if you’ve golfed with this person at a charity event let’s be aware of that, did you work together in the same company 10 years ago? Because that’s not unusual in the food business, it’s not as big as you think.” 

When it came to hiring RIDs, Lake says the collective vision was for them “to be diverse in terms of geography, but also in terms of their experience in the food industry and also their personality types, their behaviour and skills. We thought of them almost like an ‘80s cartoon where they had their individual superpowers, but together they could rise up to form something greater,” laughs Lake. “You know, one’s got a business degree, one has entrepreneurial experience, one’s got marketing, one’s got an R&D technical, one’s got business development. So yes, the RIDs have regional representation, but the team is stronger together for that cross-sectional understanding. Collectively we are going to look at the whole industry and country. I think we achieved it fairly well.” 

Click here to see more about CFIN’s team, Board of Directors and Industry Advisory Council.  

Get in touch with one of CFIN’s RIDs in your region: @Lavina Gully (BC), @Hubba Khatoon (Prairies), @Linda Fox (Ontario), @Julie Daigle (Quebec), and @Tyson MacInnis (Atlantic).  

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