New Zealand may be small in population, but it’s highly export-focused and committed to food system innovation. Processors are looking for shelf-stable, functional, and clean-label ingredients—especially those that can help them meet both local and international sustainability expectations.
With strong IP protections, a familiar regulatory framework, and trade access under CPTPP, New Zealand is a market that welcomes well-positioned Canadian companies. It’s also a potential launchpad into the broader Asia-Pacific region.
Top areas of interest include upcycled ingredients, alternative processing technologies, and packaging solutions that can improve shelf life and reduce environmental impact. Thanks to CFIN’s MOU with the New Zealand Food Innovation Network, look out for more opportunities for collaboration, pilot trials, and market entry support.