The EU’s regulatory and market environment continues to evolve quickly—especially in areas like sustainability, traceability, and packaging. With ambitious targets under the Green Deal, mandatory climate and environmental reporting, and increasingly strict packaging and labelling rules, the pressure is on across the food sector. For Canadian companies with credible, compliance-ready solutions, this complexity creates opportunity.
The EU is an especially strong market for companies in digital traceability, circular packaging, clean-label functional ingredients, and waste reduction. Canada’s trade access through CETA also facilitates key advantages like tariff-free trade on most food products, streamlined documentation, and mutual recognition in key categories like organic goods.
But navigating the EU market isn’t always straightforward. Regulatory approval—especially for novel ingredients—can be slow, and market fragmentation means companies often need to go country by country.